Mastering Redirects When You Redesign Your Site

When you redesign a website, one of the most critical steps is setting up a proper redirect strategy. Neglecting redirects risks alienating your audience and eroding your search rankings.

Start by creating a comprehensive inventory of all existing pages on your old site. Export your crawl data from analytics platforms to map all active endpoints.

Once you have this list, map each old URL to its most relevant counterpart on the new site. Never blanket-redirect all pages to the homepage—this harms user experience and SEO.

Instead, match content based on topic, structure, and user intent. When content has been consolidated, route traffic to the page that best preserves the original intent.

If a page has been permanently removed and there is no direct replacement, consider redirecting to a closely related category page or a helpful resource that addresses the same user need. Point to a supporting resource that answers the same underlying question.

Use 301 redirects for طراحی سایت اصفهان permanent changes, as they pass along most of the SEO value from the old page to the new one. Always employ 301s—not 302s—for permanent URL changes.

Test your redirects thoroughly after deployment. Manually test high-value pages to confirm proper routing and avoid infinite loops.

Monitor your site’s performance in analytics and search console for any spikes in 404 errors or drops in traffic. Alert yourself to traffic declines that may indicate broken redirect paths.

Finally, keep your redirect map updated and review it periodically, especially if you make further changes to your site structure. Revisit your redirect map quarterly or after major content updates.

A well planned redirect strategy preserves your SEO equity, maintains user trust, and ensures a smooth transition during and after your redesign. A strategic redirect plan safeguards your rankings, enhances user satisfaction, and prevents traffic loss.