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I would definitely interview Alfred to get his perspective as being the key guy assisting Tony. I need to knowledge they met and how they're building Zappos. Most successful technology companies were built by two guys taking part (Google, HP, Microsoft, etc) and I thought this has to be a good opportunity to understand this much relationship more favorable.

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Alfred: Yes, we really believe in being transparent and seeking to make sure everybody knows what's materializing inside the corporate. Obviously, nobody likes talking about layoffs and doing layoffs, but we told the affected employees first. Then after these people started Twittering out. Subsequent to those were being affected were told, Tony sent an e-mail into the whole company about our decision, why we did it and why we're doing the same in a proactive style. Then he posted it close to company blog and Twittered it out.

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